How Many People Use Facebook 2019

Facebook stands for a continuously advancing advertising and marketing system as well as communication channel especially provided the recent information insurance coverage and insights. As marketing professionals, we consistently hear customer/prospect understandings regarding their sights of all social media channels which need us to make educated, digitally driven decisions in ways to connect with our target market. The adhering to stats highlight essential pertinent Facebook realities and also can eventually aid you to navigate it better, raising your roi (ROI) and also resulting in higher advertising and marketing success. The 4th quarter demographic upgrade was supplied by Facebook on January 30, 2019. The details listed below consists of one of the most present information offered directly by Facebook in their reports to Wall Street. We will remain to keep you published as quickly as the details is upgraded directly from Facebook.

How Many People Use Facebook



Total Facebook Users


Core Datapoints Review & Updated Wednesday, January 30, 2019, based upon Facebook's main capitalist relations info. This info is officially updated when per quarter.

- > Worldwide, there more than 2.32 billion regular monthly energetic individuals (MAU) as of December 31, 2018. This is a 9 percent rise in Facebook MAUs year over year. This is contrasted to 2.27 billion MAUs for Q3 2018. (Source: Facebook 1/30/19) Facebook is simply as well big to disregard as an on-going part of your electronic advertising and marketing interactions program.

- > There are 1.15 billion mobile everyday active users (Mobile DAU) for December 2016, an increase of 23 percent year-over-year. (Source: Facebook as of 2/01/17) This is widely significant and shows the significant growth of mobile website traffic on Facebook. Please keep in mind that this was the last main department gotten in IR news release of a delineation of mobile DAU from various other metrics. Mobile advertising income is reported according to Facebook to represent around 93 percent of advertising and marketing revenue for Q4 2018 up from 89 percent in Q4 2017.

- > 1.52 billion individuals usually log onto Facebook daily and are taken into consideration daily energetic customers (Facebook DAU) for December 2018. This represents a 9 percent increase year over year (Source: Facebook as 1/30/19). Sixty-six percent of Facebook's target market would be taken into consideration DAU versus Monthly Active Individuals (MAU). The Implication: A substantial as well as greatly expanding number of Facebook individuals are active and consistent in their check outs to the website, making them an appealing target market for your advertising initiatives. Growth was experienced throughout all international areas for the fourth quarter of 2018.

- > There are 1.74 billion mobile energetic customers (Mobile Facebook MAU) for December 2016 which is a rise of 21% year-over-year (Source: Facebook as of 02/01/17).

- > Usually, such and also Share Buttons are viewed across practically 10 million sites daily. (Source: Facebook as of 10/2/2014).

- > In Europe, over 307 million individuals get on Facebook. (Source: Online Search Engine Journal) The Takeaway: This isn't just a UNITED STATE sensation-- an around the world market is readily available using Facebook.

- > Age 25 to 34, at 29.7% of customers, is the most common age market. (Resource: Emarketer 2012) What this suggests for you: This is the prime target demographic for numerous companies' advertising efforts, and you have the possibility to engage these key consumers on Facebook.

- > Five brand-new profiles are developed every second. (Source: ALLFacebook 2012) The Implication: Your prospective target market on Facebook is growing greatly.

- > Facebook users are 76% woman (out of 100% of all women) and 66% male (out of 100% of all males). This stat is one that you really have to consider since it's comparing the portion of all ladies versus the percent of all men who get on Facebook. Sorry for the confusion. To dig a little much deeper have a look at this research which does a much better job at explaining the subtleties-- Resource: Brandwatch-- https://www.brandwatch.com/2015/01/men-vs-women-active-social-media/) The Takeaway: Because this isn't a big analytical difference, you need to be able to efficiently reach both genders on Facebook.

- > Highest possible website traffic occurs mid-week between 1 to 3 pm. (Source: Bit.ly blog) On an additional note, a Facebook blog post at 7pm will certainly cause even more clicks on average than publishing at 8pm (Source: Forbes). Go number. Exactly how this can assist you: You have the potential to reach more consumers and also drive higher website traffic to your site throughout peak use times, yet individuals might be more likely to be more taken part in the nights. This statistic might be a factor when you are preparing social interaction scheduling. (Also consider that Facebook has a worldwide audience, so you might wish to plan around the time zone of your essential market.).

- > On Thursdays as well as Fridays, engagement is 18% higher. (Resource: Bit.ly blog site) The Implication: Once more, use this details to identify when to upload in order to maximize your social media advertising and marketing efforts.

- > There are 83 million phony accounts. (Resource: CNN) The Takeaway: Absolutely nothing is ideal, so constantly stay thoughtful and strategic in your initiatives. Additionally, phony or not, these are still possible consumers. There are various reasons for fake accounts, consisting of professionals doing testing and study, and also individuals that intend to segment their Facebook utilize greater than is feasible with one account.

- > Picture uploads total 300 million each day. (Source: Gizmodo) The Implication: Once again, this is an indicator of engaged individuals; additionally, it is an indication that there are a great deal of images, as well as other information, contending for users' attention, so target your efforts tactically.

- > Typical time invested per Facebook browse through is 20 mins. (Source: Infodocket) What this indicates for you: You could have a short time duration to make your perception, so utilize it sensibly with relevant, fascinating as well as unique posts and offers in order to get the most return on your initiatives.

- > Every one minute on Facebook: 510,000 comments are published, 293,000 standings are upgraded, and also 136,000 images are published. (Resource: The Social Skinny) The Effects: Once again, there are a lot of involved as well as energetic customers, yet also a massive amount of information contending for their attention, so quality and approach on your component issue.

- > 4.75 billion items of material common everyday since Might 2013 which is a 94 percent increase from August 2012. (Resource: Facebook).

- > 50% of 18-24 year-olds take place Facebook when they awaken. (Resource: The Social Skinny) What this suggests for you: Facebook is necessary to these customers, as well as possibly, if done appropriately, so is the content you post on it.

- > One in 5 web page views in the USA happens on Facebook. (Resource: Infodocket 2012) How this assists you: This is a big market online; if you make use of social networks marketing efforts on Facebook well, you can have substantial returns to show for it.

- > 42% of online marketers report that Facebook is crucial or crucial to their service. (Source: State of Inbound Advertising 2012 The Takeaway: This is a crowded marketplace, however you can not pay for to sit it out, because odds are rather high that your competition exists. The secret is to make use of Facebook advertising and marketing appropriately and ensure that your efforts stand apart from the group.

- > 16 Million regional company web pages have actually been produced as of Might 2013 which is an one hundred percent rise from 8 million in June 2012. (Source: Facebook). Facebook advertising has changed how service is conducted, as well as its usage by regional services to prolong their markets continues to take off.

Thought to take with you: Facebook approximated that 2.7 billion individuals utilize Facebook, WhatsApp, Instagram, or Messenger each month as well as more than 2 billion individuals make use of at least among the Facebook household of services daily usually. We located a substantial worth in this short article and also overview by Facebook on how to see the effect of your marketing efforts (go here to watch). Allow us understand if there is anything we can do to help you and also your organizational electronic advertising efforts.